Weekly Podcast Tip #9: Why It's Important to Niche Your Podcast

Deciding to launch a podcast is an exciting time. Ideas pour out of you, and you’re ready to record everything that comes to mind.

If you’re like other podcasters, you want to generate a ton of downloads, grow a raving fan base, and make a steady income. Most people think that they need to appeal to a large, diverse audience to do so. It kind of makes sense, doesn’t it? Talk a bit of everything, and you’ll have a big audience.

But did you know that being too broad trying to appeal to everyone could harm your podcast rather than help it?

It's important to choose a niche for several reasons:

• You earn your audiences' trust

• You can create consistent content

• You build an authentic audience

• You open up monetization opportunities

Now, don't get too niched down and specific - you won't have much to talk about!

You can niche your podcast by doing these two things: defining your ideal listener avatar and developing your main topic and 3-5 subcategories.

Learn more about why it's important to niche your podcast.