Episode 28: How to Create an Authentic and Impactful Social Media Presence with Megan Kuhar
📸Kevin Ng
*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link on this blog. I would never recommend a product I don’t use or love myself!
Meet Megan Kuhar: professor, audio engineer, videographer, percussionist, and social media guru. Megan encourages musicians to think about social media and a brand message that focuses less on algorithms and numbers and more on impact and community.
We talk about how she started in music and entrepreneurship, how she built up her businesses, and the best social media tips for impact, community, and growing an authentic following.
Megan also dives in to three Mistakes musicians are making and how to fix them:
Not having a brand message
Focusing on facts, not impact
Copying what the see other musicians are doing (especially higher profile musicians)
Quotes that stuck out:
“Your college major doesn’t define you forever”
“Don’t let analysis paralysis stop you”
“Really focus on your message, focus on your brand, focus on making sure you know what you want to provide”
“Surround yourself with people that are doing really awesome things”
“If you want music to pay your bills, you need to play the game that is around us, and that means you have to have a presence online. It doesn’t mean that you have to do it the same way other people are doing it.”
“When you do plan content, it ends up being better content”
Where to find Megan:
www.megan-kuhar.com
Instagram: @megankuhar
Podcast: The Fan Finder Podcast | Social Media, Branding & Marketing for Musicians
Fan Finder Online Course
Free Masterclass: How to Build a Brand Without Feeling Phony
The Fan Finder Mindset eBook
Resources:
The $100 Startup - Chris Guillebeau
Grit: The Power of Passion and Persistence by Angela Duckworth
The Productivity Planner by Intelligent Change
The Music-preneur Mindset Podcast
The Elementary Music Teacher Podcast
She Podcasts Facebook Group
Music Biz Besties Facebook Group
A Beautiful Mess Podcast
Creative Pep Talk Podcast
Social Media Tools:
Planoly for Instagram and Facebook
Tailwind for Pinterest
Google Sheets
This podcast is brought to you by The Contract Shop. The Contract Shop provides contract templates and all the legal documents you need to run your business, and best of all, it’s designed with the creative entrepreneur in mind!