Episode 41: Understanding the Business of the Music Business with Athena Renee
Today’s guest is Athena Renee, a singer-songwriter who is passionate about educating emerging and independent artists about business, accounting, and finance through her company’s DBA Wisdom Reborn Keynote Concerts. With a lot of big events under her belt including Coachella, Day Breakers, and touring with Oprah (yes, Oprah!), Athena Renee has excellent advice for women who want to build their career in the music industry.
Listen in as we talk all about her career as an artist, how important it is to understand business and the numbers, as well as the resistance and stigmas that women face in the music industry as artists and as businesswomen.
Athena Renee’s EP Discoveries was released in early April and is available on Spotify, Apple, and other streaming platforms.
Quotes that Stood Out:
“If you want someone to invest in you, you have a great creative idea...you’ve gotta translate that to a CEO in money terms.”
“It’s staying up on your business, understanding the numbers, understanding your contracts and your agreements, and having a team there willing to help you and educate you on every area.”
“There are still people that want to put a stigma on to them simply because they know what questions to ask or they know their business.”
“Just seek out the positive energy.”
Resources:
https://www.weightwatchers.com/us/ambassadors/Oprah
Where to find Athena Renee:
www.wrkeynoteconcerts.com
https://www.athenarenee.com/
Instagram: @athenareneemusic