Weekly Podcast Tip #15: 3 Tips to Engage Your Audience
"No one's listening!"
Do you feel like that 👆🏻 some days?
It can happen. Maybe an episode didn't hit it off with your audience or maybe something else happened in the world that took their attention away.
Here are three things to think about when you notice a dip in downloads or when you're looking to grow your audience:
1️⃣ 𝗬𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: is your content consistent? It's not just about publishing the same day and time each week (though that does have an impact!) but creating content that is consistent with your brand, message, and content pillars.
2️⃣ 𝗧𝗵𝗲 𝘃𝗮𝗹𝘂𝗲: are you providing value to your audience? Each time you outline and record an episode, ask yourself what your audience will take away from your content.
3️⃣ 𝗛𝗼𝘄 𝘆𝗼𝘂 𝗿𝗲𝗹𝗮𝘁𝗲: are you spitting out facts and data, or telling a story? Take your audience on a journey. Paint a picture that allows your audience to feel something so they connect with you and your business.
Audiences have limited time and attention spans these days, and with a well-planned podcast content strategy, you can capture 𝘢𝘯𝘥 𝘬𝘦𝘦𝘱 their attention for episodes to come. Learn more in my recent article, 3 Tips to Engage Your Podcast Audience.