Weekly Podcast Tip #16: 6 Ways to Repurpose Your Podcast Content
You launched a podcast but now how can you integrate it into your content marketing strategy?
By repurposing the content for other channels!
Once you have a piece of content, it's easy to take snippets or the full script and change it up to fit a different platform.
👉🏻 Write a long-form blog post on your website and delve deeper into the topic. You can also spin off a piece of the content that wasn't discussed in depth
👉🏻 Create social media posts from pieces of the podcast episode. Pull quotes and key points from the episode
👉🏻 Turn the content into a video for YouTube or an IGTV post. Record video as you record the episode, or record key points just for video
👉🏻 Write a newsletter based on the content and link to the podcast episode
👉🏻 Create pins for Pinterest around the core topics in the episodes
👉🏻 Turn the episode into a transcript using a platform like Otter.ai and post to your blog or guest post on another site (it makes it accessible too!)
Repurposing your content can help you reach a larger audience, boost your authority, save you content creation time, and grow your podcast and business!