Weekly Podcast Tip #17: Can you build a business around your podcast?
What if my podcast comes before my business?β£
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ππΌββοΈ Mine did!β£
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At first, I thought the podcast πΈπ’π΄ the business. I quickly learned it was part of content marketing and needed to develop a business model.β£
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So I built one around it!β£
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While it is easier to integrate a podcast into an existing business and content strategy, it's not impossible to reverse engineer it!β£
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Here are a few tips to build a business around the podcast:β£
ππ» Learn about your audience and their needs, wants, and behaviorsβ£
ππ» Understand your skills and expertiseβ£
ππ» Choose a product or service that combines the two!β£
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When I first launched my business services, I was focused on providing virtual assistance to busy female music industry professionals - my podcast audience.β£
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My services and business focus shifted since then, but it all started around the podcast audience!β£