Weekly Podcast Tip #19: How to Determine the Perfect Length for Your Episodes
Are you planning your podcast but are wondering what's the perfect length for your podcast episodes?
As we used to say in grad school - it depends!
There are several factors that can help you determine the length of your podcast episodes:
👉🏻 𝗬𝗼𝘂𝗿 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝘁𝗵𝗲 𝘃𝗮𝗹𝘂𝗲 𝘆𝗼𝘂 𝗽𝗿𝗼𝘃𝗶𝗱𝗲. If you can get to the point and provide value to your audience in ten minutes, then that's the perfect length! You also might need 30 minutes or an hour, but as long as you are providing value and not adding fluff, then any length is okay!
👉🏻 𝗬𝗼𝘂𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲𝗶𝗿 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴 𝗵𝗮𝗯𝗶𝘁𝘀. You develop your content based on your audience, so why wouldn't you consider the length of the episodes based on your audience? Understanding how and where they consume podcasts will help you determine the right length.
👉🏻 𝗬𝗼𝘂𝗿 𝘁𝗶𝗺𝗲. Do you have time to research, write, record, produce, and market an hour-long podcast each week? How about a 10-minute podcast? Understanding the time constraints you and your team help you determine the right length so you don't get overwhelmed and burned out.
Make sure the episode length is right for you and your podcast. No one podcast is a like, even in the same niche or industry, so make sure you're producing content that's right for you and your audience!
Learn more about each of these factors in my article What is the Perfect Length for Your Podcast Episode?