What comes to mind when you hear “marketing?”

Most people today think marketing is about posting on Facebook and Instagram. And yes, those are marketing tools that are incredibly useful and can be part of your strategy, but that’s not what marketing is about.

I’m sure by now you’ve Googled “How to start a business.” Overwhelmed yet?

There is a lot to consider when you’re taking music career from a hobby to a business, but let’s take some of the overwhelm out of it for now. Here are some basic things you’ll need to start to think about as you make your transition.

How do you get from where you are to become a musicpreneur? I’ll be honest, it’s a lot of work, but it’s rewarding in the end.

First things first though, you have to shift your mindset. You’ll go from one of “this is a hobby” to “this is my business,” reframe your thoughts, consider why you want this, and so much more.

Last week we talked about my productivity systems and some of my favorite productivity planners (you can read Best Planners to Get 2020 Off to a Productive Start here).

There’s more to being productive than adding a few systems and tools.

December is a hectic time of year. Not only are you planning for the holidays, taking PTO to travel and see family, shop ’til we drop, and attend countless holiday parties, but you’re most likely also planning out your goals and milestones for 2020.

Sometimes I feel like an anomaly. I work a 9–5, run my own business, and spend my free time learning. I listen to world news podcasts, devour personal and professional development books, read up on the history of countries around the world, and spend my television time on shows that stimulate my brain.

Listen to country radio for an hour, and you might find one voice lacking: women.

Sure, Maren Morris and Kelsea Ballerini are heating up the charts, and Carrie Underwood is a country music mainstay. But consider the ratio of men to women on country radio, and you’ll find a huge disproportion.

Are you looking to build your career from the ground up, to change industries, or to start up your own business? Are you not quite sure what path you want to take? Here are a few tips for finding your sweet spot and figuring out where you should begin.

A few weeks ago, I packed my bags and flew to Chicago for my second She Did It Her Way Summit. 11 months of anticipation and it was over in just two quick, life changing and mindset altering days.

I’m honestly still unpacking and digesting everything we learned close to a month after the fact, not because it was too much information, but because it was the just the right information.